Role: Executive Producer
Production: Ventureland
Post: Arcade Edit
Editor: Kyle Brown
Color: Apache
Mix: Lime
Creative Directors: Dave Brown // Shawna Wagman // Monina Velarde // Mike Rosen
Follow along as comedian and entrepreneur Eric Wareheim goes under the hood of restaurant kitchens, and into the messy back offices and walk-in fridges — not just to see how food is made, but how profits are made. Wherever you are in your restaurant journey, this 4 part series will give you a chance to learn from some of the best.
Watch the 4 part series on Square’s website: https://squareup.com/us/en/the-bottom-line/series/running-a-restaurant-is-no-joke/videos
Role: Executive Producer
Directed: Ian Watt
Production: BANG!
Post: BANG!
Editors: Ian Watt // Carl Sturgess // Michael Frederick
Creative Director: Said Fayad // Dave Brown
Designers: Monina Velarde & Timothy Finch
Senior Writers: Edgar Acosta & Shawna Wagman
Photographers: AJ Asling // Alex Papke
In the spring of 2024, Ggiata was in full expansion mode, bringing their signature flavors to new locations across LA. Over four months, we captured the raw, behind-the-scenes journey of what it really takes to open new restaurants—the hustle, the challenges, and the passion that fuels it all.
Leading a tight-knit creative team, I shaped a content strategy that told this story in a way that was both compelling and scalable. We created everything from in-depth narratives and paid media spots to campaign photography and social-first content—hundreds of hardworking assets designed to connect and inspire. At the core of it all? Authentic storytelling that brought Ggiata’s vision to life across every platform.
Role: Executive Producer
Directed: Soleil Denault
Production: Stept Studios
Post: Lockt Editorial
Creative Director: Said Fayad
Senior Designer: Miles Cartwright & Fin Wang
Senior Writers: Mike Grover & Susana Hernandez
In the spring of 2024 Square launched a new beauty campaign in collaboration with celebrity stylist and entrepreneur Chris Appleton. Together we produced a 5 part business education series focused on tips and tools to help small business owners expand their business and thrive in a competitive environment.
Role: Integrated Producer
Director: Ian Watt
Lead Designer: Sara Hass
Production Company: Stink Studios
Director of Photography: Roman Koval
Color: Kath Raisch
Stink Studios partnered with Jordan to help deepen their Unite brand story for the 2019 season at the local level. Together with three top-flight L.A.-based high school basketball teams, we created Run It Back, a series of hype films and photography for each school told—and partly—shot from their perspective.
Alongside producing a set of films, we developed a content capture curriculum that provides educational insights in capturing their own content using filmmaking techniques.
Role: Sr. Integrated Producer
Director: Eliot Rausch
DP: Roman Koval (A Creators)
Production Company: Stink Films
Editorial: Ian Watt
Mix & Sound Design: Ian Watt
Color: Ricky Gausis // MPC
Photography: Keith Oshiro
Line Producer: Jess Law (A Creators)
Stink Studios partnered with LA28 to oversee, concept, and produce a fully integrated brand launch campaign for the 2028 Olympics and Paralympics. This launch was the first time the brand revealed its Olympic logo to the world.
We created a vision statement, content strategy, brand launch guidelines, and a suite of content, including a mini-doc series, heroic brand anthem film, EPK assets, & oversaw third-party production partners throughout creative execution.
The LA28 Olympic brand is a reflection of the city of Los Angeles: a platform for new and diverse storytelling, and a welcoming place for the pursuit of all dreams.
Role: Sr. Integrated Producer // Executive Producer
Director of Photography: Roman Koval
Production: Smith & Union
Post Production: Square Creative Studio
Editor & Motion: Dave Groseclose
Video Lead: Carl Sturgess
Design Lead: Brandon Murray
Copy Lead: Jonathan Skale
Launch Film for Forward by Square.
FORWARD is an accelerator program by Square for Black and Latino small businesses in the retail sector.
We’re doing our part to increase access to the necessary capital, products, financial literacy, and coaching to help achieve business success and sustainability.
Because Black businesses bring in $141 billion in revenue and provide 1.3 million jobs. Because Latino-owned businesses create $472 billion in revenue and employ 2.9 million workers.
The more Black and Latino entrepreneurs receive support, the more their businesses grow, and the more we all move forward.
Role: Sr. Integrated Producer // Executive Producer
Director: Gianluigi Corella
Production: Stept Studios
Post Production: Lockt Editorial
Edit & Sound Design: Gianluigi Carella
Creative Director: Christa Seta
Copywriter: Ariel Levin
The 2023 Multi-Hardware Refresh was a project that developed out of needing to swap out running video assets in the UK and Australia and work as a complimentary campaign to a narrative driven campaign that was already running in market.
We worked closely with Stept Studios to shoot hardware focused spots that were built specifically for social and web placements. We delivered over 40 bespoke deliverables across 2 markets and pushed the overall cinematic visual look to Square Hardware.
Role: Sr. Integrated Producer // Executive Producer
Director: Leigh Powis
Production Company: Stept Studios
Post Production: Lockt Editorial
Editorial: Armen Harootun
Color: Simon Bourne // Company 3
The largest single campaign in Square history, the 2022 Global Hardware campaign consisted over 15 bespoke edits across 7 global markets. We partnered with Stept Studio and packaged post production with sister post company Lockt Editorial. We delivered over 450 deliverables.
Role: Jr. Producer
Director: Henry-Alex Rubin
Production Company: Smuggler
Editorial: Russell Icke // Whitehouse
Sound Design: Per Hallberg
In the first campaign for Adidas with their new partnership with 72andSunny, we produced a global football spot highlighting the best players in the world. From Lionel Messi in Barcelona to Mesut Ozil in London, to Thomas Muller in Munich.
adidas challenges the creator to create their own greatness and strive to be the best on their own terms. By learning from all of the greats and creating something that others will strive to be like.
Role: Jr. Producer
Director: Henry-Alex Rubin
Production Company: Smuggler
Editorial: Charlie Harvey // Whitehouse
Sound Design: Per Hallberg
Lionel Messi is the greatest soccer player of all time and every young player looks up to him, obsesses over him, and wants to be just like him. His greatness should only challenge competition to be great. By challenging the best, you set yourself up to the highest standards of greatness.
Licensing social media content from every part of the world, we were able to show the gravity of Lionel Messi’s impact on the world in far more ways than just sports.
Awards:
2016 Bronze Clio
Role: Integrated Producer
Director: John X. Carey
Production Company: TOOL
Editorial: Martin Leroy // Whitehouse
Original Score: Human
Larry Fitzgerald has been one of the best role models in sports and we were able to share apart of his life outside of sports.
During college Larry’s mother passed away from cancer. Before she died, he promised her to finish his college degree. The following season, he was drafted to play for the Arizona Cardinals.
During challenging times, Larry would call home to hear his mother’s voice on the answering machine. In 2016, Larry completed his degree from the University of Phoenix. Larry gave her a call to share the news.
Production Partners: White House // Juice Studios // Co3
Role: Integrated Producer
Directed: Johan Hesselgren
Production Company: 180LA
Editorial: Dave Groseclose // Melvin
For the 100th year anniversary of the 1917 Mitsubishi Model A, we partnered up with the award winning car shop West Coast Customs to merge the past with the present.
In a 4 way partnership between Mitsubishi, West Coast Customs, Discovery Channel, and 180LA we produced a 1 hour TV special of the 9 month build and development of merging a 2017 Plugin Hybrid Elective Vehicle (PHEV) with a 1920s Model T frame reimagining the Model A with modern day technology.
Role: Freelance Sr. Integrated Producer
Director: Mike Bokman
Production Company: Et Cetera
Post Production: Therapy Studios
Story Producer: Carlin Cwik
Executive Producer: Cedric Troadec
Real stories that show how the power of a connected world is in the people it connects. Isolation and loneliness are as prevalent in today’s connected world, as ever before.
Perhaps no group feels this more intensely than our seniors. For them, ever evolving technology means ever increasing challenges and new ways to keep up.
To highlight the importance of technology in keeping families connected, we are excited to introduce Grandstories. We brought grandparents closer to their grandchildren by teaching them how to make stronger connections with the people who matter most.
Role: Executive Producer
Directed: Ryan Palmieri
Director of Photography: Adriel Gonzalez
OOTify partnered up with non profit mental health organization AIM Youth Mental Health to support their efforts in raising money to fund mental health research for youth. In this film we interview some of the top mental health experts in their field such as professors from Harvard, University of Michigan, and UCLA.
AIM is making a difference by advancing the careers of mental health researchers who can make a significant impact in a child's life as soon as they start showing signs of mental health problems.
Role: Jr. Producer
Director: Peter Berg
Production Company: Pony Show
Editor: Angus Wall
Sound Design: Per Hallberg
Color // VFX : MPC
Prosthetics & Exoskeleton Molding: LegacyFX
For the launch of the new Call of Duty: Advanced Warfare, we produced a huge live action trailer, directed by Peter Berg. Starring Taylor Kitsch and Emily Ratajkowski, this action pack ride takes you through what it’s like to be strapped to the exoskeletons in the game.
Role: Production Coordinator
Director: Joseph Kosinski
Production Company: RESET Content
Editor: Jono Griffith // Union Editorial
Sound Design: Per Hallberg
Color // VFX : Digital Domain
Prosthetics & Exoskeleton Molding: LegacyFX
Activision and Bungie Studios teamed up to create the new frontier space epic Destiny. This live action trailer sets out on a space journey across the solar system. Visiting the Moon, Mars, and Venus our heroes embrace their legendary adventures cheating death and kicking ass.
Role: Production Coordinator
Partnership: Vice
In full partnership 72andSunny, Activision, and Vice partnered up to launch the first reveal campaign for Call of Duty: Advanced Warfare by highlighting the effects of private military companies throughout the world.
